Strategic Management
Course Objectives
The business environment of the 21st century is undergoing radical change. Companies now compete concurrently in domestic, global, and electronic markets.
Such markets are often characterized by accelerating technological change rising customer expectations, intense competition, and transitory competitive advantage. Added to that are demands for corporate transparency and responsibility that have lately become ever more emphatic.
Accordingly, the course focuses on developing frameworks and models for understanding the rules of the game and taking appropriate action in these different, but concurrent, business contexts. It adopts an explicitly integrative approach, building on your knowledge of the different functional areas of management covered in previous courses.
It also adopts a top management perspective because strategic thinking requires a good understanding of the interrelationships that exist within a firm and between the firm and its external environment.
Study Abroad Short-Term Option
This course is designed for online learning or through the cultural, academic and business experience held in China. The overseas option will follow the itinerary described in the China Practicum.